Inclusivity refers to the practice of creating an environment where all individuals are respected, valued, and included, regardless of their diverse backgrounds, characteristics, or identities. It is about recognising and appreciating the unique perspectives, experiences, and contributions that each person brings to a particular setting, whether it be a workplace, community, educational institution, or society […]
Generally, Return on Experience is simply a way to measure experience — specifically, the experience clients have with a brand, product, or service. It is a special kind of metric, a way to get a sense of client loyalty (knowing that people will only be loyal to a brand that takes superb care of them). […]
Nigerian hotels have a unique opportunity to offer authentic local experiences that showcase the rich cultural heritage of the country. Authentic local experiences provide travellers with a deeper understanding of Nigerian culture, foster a sense of connection, and create lasting memories. However, it is important to acknowledge that not all hotels may prioritise or provide […]
Recessions are a natural part of economic cycles and often bring uncertainty and challenges for businesses across various industries. The hospitality industry, with its reliance on consumer discretionary spending, is particularly susceptible to the impacts of economic downturns. However, it is crucial to analyse whether the hospitality industry should fear recession or if it can […]
As the global awareness of economical and environmental issues continues to rise, industries worldwide are recognising the importance of sustainability. In Nigeria, the hotel industry is beginning to embrace this concept, understanding that adopting sustainable practices is not only essential for the environment but also for the long-term success and reputation of their businesses. By […]
Are you a budding adventure tourist?For immersive experiences that have a wealth of meaning, you’re definitely on to something.Adventure tourism has become a popular travel trend in recent years, with travelers seeking out thrilling outdoor experiences and rugged destinations. For many adventure tourists, the hotel they choose to stay in is just as important as […]
As the travel industry continues to evolve, hotels are increasingly adapting to the needs and preferences of different generations. Two groups that are receiving a lot of attention from hotels are Millennials and Gen Z, who have distinct travel habits and expectations. In this piece, we will explore the ways in which hotels are catering […]
Leisure travellers and hotel work spaces have become increasingly intertwined in recent years as more and more people mix business with pleasure during their travels. In the past, leisure travellers may have spent their days sightseeing, lounging by the pool, or indulging in spa treatments, while business travellers spent their days in meetings and their […]
Nigeria is a country located in West Africa and is home to a diverse group of people with various cultural and traditional values. One value that is widely recognised in Nigerian culture is hospitality. Nigerians are known for their warm and friendly nature, and visitors to the country are often welcomed with open arms Hospitality […]
Hyper-personalisation is a marketing strategy that involves tailoring marketing messages, products, and services to individual customers based on their unique preferences, behaviours, and characteristics. This goes beyond traditional personalisation, which usually involves segmenting customers into groups based on broad demographic or geographic characteristics. In hospitality, it refers to the practice of using advanced data analytics […]
